Additionally, a study that was released in the International Journal of Advertising emphasized how important "dark patterns" are for social media advertising. These patterns, which are characterized as manipulative design techniques that force users to make purchases, raise questions about people's autonomy and freedom of choice. Such revelations demonstrate the pressing need for developing appropriate regulatory interventions and a deeper comprehension of the ethical ramifications of social media advertising. ...........................

Digital contagion, also known as viral marketing, is similar to a benign pathogen in that its pervasiveness depends on both the host environment's fundamental makeup and the disease itself. It is crucial to first identify the distinctive characteristics of these environments that may have an impact on the inflow and outflow of information in order to assess the suitability and effectiveness of viral marketing strategies in nonprofit organizations. ...........................................

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