The Importance of a Marketing Content Planner

Content planners develop a strategy for publishing, creation, and distribution. They also are accountable for evaluating and tracking the effectiveness of their strategy.

This type of content educates the audience about the company's products and services. It also aids users to solve issues and meet their requirements.

A marketing content planner can be a spreadsheet, or a third-party tool. The difference is how you make use of it.

1. Determine Your Goals

Benjamin Franklin's famous quote "If you don't plan, you are planning for failure" is a true statement. Getting from a strategic vision to a successful content marketing engine requires structure, workflow efficiencies and clear communication.

The process of identifying your goals is one of the most important steps in this process. Start with the most basic business goals or the SMART framework to make them more specific and attainable. It is also a good time to review the goals for content and make sure they still in line with the current strategy.

A clear understanding of your goals will enable you to monitor how each piece of content performs. This will help you determine which elements are working and which requires improvement which will allow you to make necessary adjustments and improve your overall performance. This will help you achieve your objectives, and provide high-quality content to your customers.

2. Identify Your Audience

It's important to know who your audience is in order to create content that is relevant, informative and efficient. The best method to accomplish this is by conducting research and identifying the characteristics of your ideal customer personas. This can be done by using surveys, data analysis and other methods of gathering details about your customers.

You can then use the results of your research to identify the kinds of content that will be the most effective for your business. This could range from blog posts and social media posts to podcasts and webinars. Once you've identified which formats work best content marketing agency you can begin drafting your content strategy.

A content planning tool will assist you in keeping track of marketing goals and ensure the right people work on the most relevant projects. It can also boost productivity by allowing teams to stay focused on what content marketing's important and avoid distractions. It's simple to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

When creating digital content, you need to tailor it to your preferred platform. Instagram users prefer visually appealing visuals, while TikTok users love trendy short-form videos. You can determine your target audience's preferred platforms by conducting some market research.

An effective marketing content planner will outline every step needed to convert your ideas into a completed asset. It will provide you with a framework to achieve your goals and ensure that everyone on your team is on the same page.

A content planning tool such as Monday and Kapost can aid in this by allowing you to create assignments, assign tasks and collaborate, as well as track progress on a single dashboard. Additionally, there are sophisticated tools like Wrike that offer drop-down menus and provide a general timeline of the project as well as an actionable table and a message board. Both come with a no-cost version, and more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

A content planner is a great tool for anyone, whether you're an influencer working alone or a team of marketers within a large corporation. It helps to keep you organized and ensures everyone is on the same level. It's also a great method to manage content for longer lead-time projects like annual or quarterly campaigns.

A well-designed content plan will assist you in determining the kinds of content that should be created and how they should be executed. This includes determining the format your content should be like blog posts, infographics, case studies, podcasts, or social media press releases. It must also include a timeline to determine when these pieces need to be produced and published.

You should also keep track of metrics related to your objectives for content marketing such as traffic and engagement. This will enable you to review your results and make changes. Using a tool like Ahrefs will help you understand what's working and content marketers what's not. It can also provide insights into the performance of your competitors.

5. Determine Your Content Goals

When you have clear objectives for your content Your team can remain on track and make sure they're meeting their objectives. It doesn't matter if it's increasing the number of visitors to your website by updating blog articles or increasing customer retention by organizing webinars, having clear objectives will assist you in achieving your goals for content marketing.

A good content planner will help you define your objectives by laying out a well-organized workflow and allowing for collaboration. It can also incorporate tools such as image-generation software, prompts for text-to-image and social management software to simplify the process.

A marketing content strategy marketing planner will help you to identify your key performance indicators (KPIs), and content marketers other important elements. This will let you evaluate the effectiveness of your content and make changes to improve your campaign. Bounce rate as well as website traffic and social media shares are examples of metrics that are quantifiable. These metrics should be monitored throughout the lifecycle of your content, including production, publication and distribution.

6. Identify Your Resources

If you lack the resources to implement your content strategy, it will be ineffective. When planning, ensure that you have enough money to complete all of the tasks you've laid out. This can include team or salary payments production costs as well as web space and marketing strategies.

Once you have the budget in place, you can begin assigning responsibilities to each job. You might assign different members of your staff to do keyword research, copywriting, editing as well as design. Alternatively, Sprout can be used to automate the process of scheduling content across different platforms.

You can connect your social media accounts using the Sprout tool and schedule posts for Twitter, Facebook, Instagram, linkedin content marketing company pages and Google Business Profiles all from one dashboard. The scheduling tools offered by Sprout include an image library to make it easier to manage asset management and save time during the creation process.

7. Identify your Key Performance Indicators

It's important to make your marketing efforts worth it if you're spending many hours creating content. Finding and tracking the appropriate key performance indicators can help you measure the effectiveness of your content and increase your results over time.

For instance, a typical KPI for content marketers (learn here) is the number of repeat customers. This metric is used to assess how well your content converts customers and to identify areas to improve your future campaigns.

It is also crucial to determine the type of content you want to create based on your goals and your target audience. This could be blog posts videos, infographics, or social media posts. After you've identified these various content formats, it's important to develop a strategy that includes the frequency and distribution methods for each. This will ensure that the right people are viewing your content at the right time.

8. Identify Your tracking methods

A marketing content planner is a useful tool for any business looking to enhance their marketing strategies. It can help you keep in mind your goals, audience and resources while allowing to see how effective your strategy has been over time.

A social media calendar can help you plan your content and ensure that it is released regularly. You can also prepare for holidays and events that could impact your audience.

A keyword content plan is a fantastic way to optimize your SEO tactics. It will allow you to determine the best keywords for your content, which will increase your search engine rankings and visibility. It will also allow you to measure the effectiveness of your keyword content strategy over time.

9. Identify Your Measurements

Your marketing plan should allow you to determine which metrics are the most important for each piece of content, regardless of whether you arrange your content based on themes or keywords. This will help you evaluate the effectiveness of your content and keep improving it. A cloud-based marketing content planner, such as Optimizely CMP can help you manage collaboration between team members and create reports that are useful for making decisions about future content planning.